About Sturdy

STURDY (Feetje’s big brother) is a Dutch brand for tough boys available in sizes 92 up to and including 140. STURDY is for cool and adventurous kids who have style. 

The Sturdy Summer Collection of 2025: Three exciting collections for young adventurers!

The first collection, The Good Life, kicks off the summer season in January with a fresh and vibrant color palette. Expect a playful mix of red, blue, and mint, perfect for energetic boys who love action and fun. This collection combines comfort with style, allowing boys to steal the show both in the playground and at a party.

In February, Explore More follows, a collection inspired by nature and the curiosity of young adventurers. Featuring bold colors like yellow and green, along with prints of beetles and ants, this collection brings a playful and educational experience into the everyday life of boys. Perfect for boys always looking for new discoveries.

The third collection, Happy Rio, is characterized by warm, fresh colors and tropical prints that evoke the sunny vibes of Rio de Janeiro. This collection is ideal for summer days, with clothing that radiates joy and liveliness. Whether for a day at the beach or a summer party, Happy Rio brings a touch of tropical paradise to every boy's wardrobe.

Finally, we will launch a Denim collection in between. This collection offers a tough and timeless selection of denim items that are both durable and fashionable. Jeans and shorts—these versatile items are perfect for pairing with the earlier collections, ensuring boys always look stylish.

STURDY is the brand for "the cool kids" who love adventure in style. STURDY’s clothing (the tough brother of JUBEL girls' clothing and FEETJE) is available in sizes 92 to 140. For this and future collections, STURDY will use organic cotton with the GOTS certification. The Good Life, the first part of the new summer collection, will be available in stores starting January 2025.

“ Dangerously fun to wear ”